I was asked to write an article a few years back for Flexible Packaging Magazine from an OEM's perspective. The piece talks about how packaging machinery OEMs should speak the language of their customers - one that talks about the customer's product and package. Oftentimes, the end user thinks of machines as a means to an end - can your machine create my package better than the next guy's?
Whether it's your ads, trade show messaging, social media posts or press releases, keep it simple. Keep your message clean. And remember, to your customer, it's all about the package.
Here's the link to the original article: