Kondracki Group Blog

5 Easy Ways to Get PACK EXPO Attendees to Your Booth

By Jill Russell Qualizza on Jun 28, 2018 2:47:10 PM in Pack Expo 2018, Trade Show, Marketing

You’ve prepared for a successful PACK EXPO International—you’ve updated your online exhibitor listing, made hotel reservations, and marked deadlines. All planning aside, a tradeshow isn’t a success without customers and media visiting your booth.

As you’re planning the final details of what you’ll have in the booth, it’s critical to consider who will visit and—more importantly—how they’ll know where to find you on the tradeshow floor.

Here are 5 ways to get attendees to visit your booth:

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It's all about the package

By Ray Kondracki on Mar 14, 2018 2:07:58 PM in Marketing

I was asked to write an article a few years back for Flexible Packaging Magazine from an OEM's perspective. The piece talks about how packaging machinery OEMs should speak the language of their customers - one that talks about the customer's product and package. Oftentimes, the end user thinks of machines as a means to an end - can your machine create my package better than the next guy's?

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