Kondracki Group Blog

Ray Kondracki

Recent Posts:

Marketing and Trade Shows for the Packaging Industry: A Decade of KG Unwrapped

By Ray Kondracki on Jun 27, 2023 10:44:54 AM in Insider, Marketing, Trade Shows

Celebrating 10 Years 

Since opening in 2013, our company’s mission has remained the same–to provide the best marketing and trade show services that you can find in the packaging machinery industry and beyond. That’s why we focus 100% on supporting packaging, processing and material handling OEMs.  

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PACK GETS BACK (to in-person)

By Ray Kondracki on Oct 26, 2021 12:15:55 PM in Trade Show, Marketing

As packaging industry professionals, there's nothing quite like going to PACK EXPO. As packaging is the only industry we play in, PACK really has become our SuperBowl! The awe of seeing new technology and the excitement of talking shop with colleagues and customers never seems to fade. But for our team at Kondracki Group, this year stood out from previous ones. With a few new team members attending their first PACK EXPO and a couple of new clients since the last in-person show, this year’s Vegas show was a win for the books.

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So You Paid for Booth Space - Now You Have to Fill it.

By Ray Kondracki on Jul 11, 2018 10:06:00 AM in Trade Show, Pack Expo 2018

You’ve committed to a booth at PACK EXPO and now you have to fill it.

How many pieces of equipment can you fit into the booth? Will you be able to exhibit “1 of each” piece of equipment that you sell? How many meeting areas do you need? Are you going to have room for your 100’ video wall? How about a double deck?

These are all legitimate questions (although maybe the 100’ video wall doesn’t apply to many of you). If you are uncertain of all the show rules and regulations, mainly sightline restrictions, height limits and hanging sign stipulations, your exhibiting experience can cause a lot of stress.

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It's all about the package

By Ray Kondracki on Mar 14, 2018 2:07:58 PM in Marketing

I was asked to write an article a few years back for Flexible Packaging Magazine from an OEM's perspective. The piece talks about how packaging machinery OEMs should speak the language of their customers - one that talks about the customer's product and package. Oftentimes, the end user thinks of machines as a means to an end - can your machine create my package better than the next guy's?

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Should you rent or buy your exhibit?

By Ray Kondracki on Mar 14, 2018 1:06:45 PM in Trade Show

We get this question all the time. Ten years ago, we would have said stay away from buying as renting would help save on overall shipping costs, minimize drayage, save on labor costs at the show and so on. There are another dozen reasons we would have given, but they don’t really all apply these days.

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