Kondracki Group Blog

Ray Kondracki

Recent Posts:

So You Paid for Booth Space - Now You Have to Fill it.

By Ray Kondracki on Jul 11, 2018 10:06:00 AM in Trade Show, Pack Expo 2018

You’ve committed to a booth at PACK EXPO and now you have to fill it.

How many pieces of equipment can you fit into the booth? Will you be able to exhibit “1 of each” piece of equipment that you sell? How many meeting areas do you need? Are you going to have room for your 100’ video wall? How about a double deck?

These are all legitimate questions (although maybe the 100’ video wall doesn’t apply to many of you). If you are uncertain of all the show rules and regulations, mainly sightline restrictions, height limits and hanging sign stipulations, your exhibiting experience can cause a lot of stress.

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It's all about the package

By Ray Kondracki on Mar 14, 2018 2:07:58 PM in Marketing

I was asked to write an article a few years back for Flexible Packaging Magazine from an OEM's perspective. The piece talks about how packaging machinery OEMs should speak the language of their customers - one that talks about the customer's product and package. Oftentimes, the end user thinks of machines as a means to an end - can your machine create my package better than the next guy's?

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Should you rent or buy your exhibit?

By Ray Kondracki on Mar 14, 2018 1:06:45 PM in Trade Show

We get this question all the time. Ten years ago, we would have said stay away from buying as renting would help save on overall shipping costs, minimize drayage, save on labor costs at the show and so on. There are another dozen reasons we would have given, but they don’t really all apply these days.

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