Kondracki Group Blog

Marketing and Trade Shows for the Packaging Industry: A Decade of KG Unwrapped

By Ray Kondracki on Jun 27, 2023 10:44:54 AM in Insider, Marketing, Trade Shows

Celebrating 10 Years 

Since opening in 2013, our company’s mission has remained the same–to provide the best marketing and trade show services that you can find in the packaging machinery industry and beyond. That’s why we focus 100% on supporting packaging, processing and material handling OEMs.  

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Roxanne’s First Trade Show with KG: From Craft Beer Machinery to Bakery Packaging Equipment

By Jennie Kondracki on Oct 11, 2022 12:13:02 PM in Trade Shows

Sweet Success at IBIE

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Inside KG: Get to Know Ray Kondracki, President & Co-Founder

By Jennie Kondracki on Sep 23, 2022 9:04:51 AM in Insider

Packaging Industry Veteran Uses Marketing Industry Knowledge to Help OEMs Grow

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PACK GETS BACK (to in-person)

By Ray Kondracki on Oct 26, 2021 12:15:55 PM in Trade Show, Marketing

As packaging industry professionals, there's nothing quite like going to PACK EXPO. As packaging is the only industry we play in, PACK really has become our SuperBowl! The awe of seeing new technology and the excitement of talking shop with colleagues and customers never seems to fade. But for our team at Kondracki Group, this year stood out from previous ones. With a few new team members attending their first PACK EXPO and a couple of new clients since the last in-person show, this year’s Vegas show was a win for the books.

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5 Displays to Promote Your Machines In Your PACK EXPO Booth

By Jennie Kondracki on Aug 10, 2018 10:58:46 AM in Trade Show, Pack Expo 2018

As you’re finalizing your machinery and demos for PACK EXPO, don’t forget to think about how to tell attendees walking by what they’re looking at.

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[Part 2] 4 Things PACK EXPO 2018 Exhibitors Should Be Doing Now

By Kris Marion on Jul 26, 2018 3:59:30 PM in Trade Show, Pack Expo 2018


As the countdown to PACK EXPO moves from months to just weeks, it's more important than ever to stay on track and take advantage of the resources available to you. 

Here are 4 more things you should be doing now:

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So You Paid for Booth Space - Now You Have to Fill it.

By Ray Kondracki on Jul 11, 2018 10:06:00 AM in Trade Show, Pack Expo 2018

You’ve committed to a booth at PACK EXPO and now you have to fill it.

How many pieces of equipment can you fit into the booth? Will you be able to exhibit “1 of each” piece of equipment that you sell? How many meeting areas do you need? Are you going to have room for your 100’ video wall? How about a double deck?

These are all legitimate questions (although maybe the 100’ video wall doesn’t apply to many of you). If you are uncertain of all the show rules and regulations, mainly sightline restrictions, height limits and hanging sign stipulations, your exhibiting experience can cause a lot of stress.

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5 Easy Ways to Get PACK EXPO Attendees to Your Booth

By Jill Russell Qualizza on Jun 28, 2018 2:47:10 PM in Trade Show, Marketing, Pack Expo 2018

You’ve prepared for a successful PACK EXPO International—you’ve updated your online exhibitor listing, made hotel reservations, and marked deadlines. All planning aside, a tradeshow isn’t a success without customers and media visiting your booth.

As you’re planning the final details of what you’ll have in the booth, it’s critical to consider who will visit and—more importantly—how they’ll know where to find you on the tradeshow floor.

Here are 5 ways to get attendees to visit your booth:

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[Part 1] 6 things PACK EXPO 2018 exhibitors should be doing now for a successful show

By Jennie Kondracki on Jun 21, 2018 4:23:42 PM in Trade Show, Pack Expo 2018


The countdown to PACK EXPO Chicago 2018 has begun!

Four months from now, McCormick Place will be closing its doors on another PACK EXPO International. Sixteen weeks may seem like an eternity to figure out all the details, but with summer now officially here, we all know how fast the weeks will fly by. And before you know it, you’ll once again be cramming to figure out all details for exhibiting at the largest packaging show of the year.

Outside of finalizing the machinery and demos you’ll have in your booth, here are 6 things you should be doing now to help make the most out of exhibiting at PACK EXPO:

  1. Be sure the person responsible for planning the show is receiving and READING the Exhibitor Update emails sent from the show. These emails provide reminders on deadlines, inform you when resources are made available and feature tips on using tools provided by the show. 
  2. Add deadlines to your calendar. All important dates and deadlines are called out in the exhibitor service manual. Here are several milestones not to be missed:
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It's all about the package

By Ray Kondracki on Mar 14, 2018 2:07:58 PM in Marketing

I was asked to write an article a few years back for Flexible Packaging Magazine from an OEM's perspective. The piece talks about how packaging machinery OEMs should speak the language of their customers - one that talks about the customer's product and package. Oftentimes, the end user thinks of machines as a means to an end - can your machine create my package better than the next guy's?

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