As packaging industry professionals, there's nothing quite like going to PACK EXPO. As packaging is the only industry we play in, PACK really has become our SuperBowl! The awe of seeing new technology and the excitement of talking shop with colleagues and customers never seems to fade. But for our team at Kondracki Group, this year stood out from previous ones. With a few new team members attending their first PACK EXPO and a couple of new clients since the last in-person show, this year’s Vegas show was a win for the books.
As you’re finalizing your machinery and demos for PACK EXPO, don’t forget to think about how to tell attendees walking by what they’re looking at.
As the countdown to PACK EXPO moves from months to just weeks, it's more important than ever to stay on track and take advantage of the resources available to you.
Here are 4 more things you should be doing now:
You’ve committed to a booth at PACK EXPO and now you have to fill it.
How many pieces of equipment can you fit into the booth? Will you be able to exhibit “1 of each” piece of equipment that you sell? How many meeting areas do you need? Are you going to have room for your 100’ video wall? How about a double deck?
These are all legitimate questions (although maybe the 100’ video wall doesn’t apply to many of you). If you are uncertain of all the show rules and regulations, mainly sightline restrictions, height limits and hanging sign stipulations, your exhibiting experience can cause a lot of stress.
You’ve prepared for a successful PACK EXPO International—you’ve updated your online exhibitor listing, made hotel reservations, and marked deadlines. All planning aside, a tradeshow isn’t a success without customers and media visiting your booth.
As you’re planning the final details of what you’ll have in the booth, it’s critical to consider who will visit and—more importantly—how they’ll know where to find you on the tradeshow floor.
Here are 5 ways to get attendees to visit your booth:
The countdown to PACK EXPO Chicago 2018 has begun!
Four months from now, McCormick Place will be closing its doors on another PACK EXPO International. Sixteen weeks may seem like an eternity to figure out all the details, but with summer now officially here, we all know how fast the weeks will fly by. And before you know it, you’ll once again be cramming to figure out all details for exhibiting at the largest packaging show of the year.
Outside of finalizing the machinery and demos you’ll have in your booth, here are 6 things you should be doing now to help make the most out of exhibiting at PACK EXPO:
I was asked to write an article a few years back for Flexible Packaging Magazine from an OEM's perspective. The piece talks about how packaging machinery OEMs should speak the language of their customers - one that talks about the customer's product and package. Oftentimes, the end user thinks of machines as a means to an end - can your machine create my package better than the next guy's?
We get this question all the time. Ten years ago, we would have said stay away from buying as renting would help save on overall shipping costs, minimize drayage, save on labor costs at the show and so on. There are another dozen reasons we would have given, but they don’t really all apply these days.