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Packaging Industry Veteran Uses Marketing Industry Knowledge to Help OEMs Grow

As you’re finalizing your machinery and demos for PACK EXPO, don’t forget to think about how to tell attendees walking by what they’re looking at.

The countdown to PACK EXPO Chicago 2018 has begun!

Four months from now, McCormick Place will be closing its doors on another PACK EXPO International. Sixteen weeks may seem like an eternity to figure out all the details, but with summer now officially here, we all know how fast the weeks will fly by. And before you know it, you’ll once again be cramming to figure out all details for exhibiting at the largest packaging show of the year.

Outside of finalizing the machinery and demos you’ll have in your booth, here are 6 things you should be doing now to help make the most out of exhibiting at PACK EXPO:

1. Be sure the person responsible for planning the show is receiving and READING the Exhibitor Update emails sent from the show. These emails provide reminders on deadlines, inform you when resources are made available and feature tips on using tools provided by the show. 
2. Add deadlines to your calendar. All important dates and deadlines are called out in the exhibitor service manual. Here are several milestones not to be missed: