Kondracki Group Blog

It's all about the package

By Ray Kondracki on Mar 14, 2018 2:07:58 PM in Marketing

I was asked to write an article a few years back for Flexible Packaging Magazine from an OEM's perspective. The piece talks about how packaging machinery OEMs should speak the language of their customers - one that talks about the customer's product and package. Oftentimes, the end user thinks of machines as a means to an end - can your machine create my package better than the next guy's?

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Should you rent or buy your exhibit?

By Ray Kondracki on Mar 14, 2018 1:06:45 PM in Trade Show

We get this question all the time. Ten years ago, we would have said stay away from buying as renting would help save on overall shipping costs, minimize drayage, save on labor costs at the show and so on. There are another dozen reasons we would have given, but they don’t really all apply these days.

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